Reaching Amazon’s Best Seller’s List – What Does it Mean?

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By now you’ve probably heard the news that the co-authored book, The Success Blueprint, with personal development and business guru, Brian Tracy, reached Amazon’s Best Seller’s List.  Not just once, but twice!

The excitement is incredible!  At a recent event, I was in a group of people when asked, “How did you reach Amazon’s Best Seller’s List?” Before I could respond, a person in the group shouted, “She sold a lot of books!”

At that point in the discussion, I couldn’t help but clarify. While reaching the level of Amazon’s Best Seller’s List technically means a certain number of books were purchased.  “Selling” books is one way to look at this accomplishment.  Add into the fact that not one but two Amazon Best Seller’s List were accomplished…well, that is a lot of book!

But that is not what I see.  What I see is people…. the amount of people who thought:

  • This book can help me.
  • This book speaks to me.
  • I need this information.
  • This information can help me.
  • I need this book.

We see the number of people being helped. We see the number of people who decided to do something to solve the problems that keep them up at night, rob joy, and prevent them from living the life they want and deserve! That’s what we see.  That’s what I see too.

When learning that The Success Blueprint hit Amazon’s Best Seller’s List…twice…in 48 hours…my immediate thought was, “Oh my gosh!  We helped that many people!” My second thought was, “There are many more to help.”

As I shared some of these thoughts with the group, I also noted that celebrating success is always important.  What’s even more important is revising the goal from helping thousands of people to hundreds of thousands to a million to millions of people being helped.  To help, serve, share, listen, encourage, reach, train, show, and hear their successes…. celebrate their successes…how their lives are better – yes, their goals reached.

Because at the end of the day, it isn’t about the number of books sold…it’s about the number of people helped.  Making a difference in people’s lives. Yes, we celebrate successes and what is celebrated more is the number of people’s lives being helped…that’s what we celebrate. We celebrate YOU!

And while we’re celebrating…a Special Edition of The Success Blueprint is available exclusively at www.themindfuleffect.com

The mic is open…post your comments, questions, share your results after using the tips in The Success Blueprint…and always…Make today GREAT!

Best,

Dr. Deb

 

 

Hobby Turned Business Turned Hobby?

One of my recent blog postings was about turning a hobby into a business.  Many people have successfully taken action to turn their hobby into a dream company and career.  These people get to do what they love.  As a hobby turned business matures, often times these people begin to enjoy a flexible schedule and may even consider a reduced work week.  However, what happens when a hobby turned business starts being run again like a hobby? How does this impact the business, person, and customers? What are the overall consequences and how will the person and business sustain?  Another question to ask is, how do I know if this is already happening?

To determine if this is already happening, here are some questions worth answering.  Keep in mind, being honest with self is key to understanding the awareness and reality of a current situation.  So, take time to process these questions.
1.    What did my hobby look like when I first started and how did it change after it became my business and career?
2.    How does it look today?  Operational changes have occurred?
3.    Have I lost clients?  Have new clients turned into repeat customers or infrequent visitors?
4.    Do I work full-time, part-time, seasonally?  How do I communicate the business structure of open for business hours to my customers?
5.    If I was a customer, would I do business with my company?  If so, how?  If not, why not?

The biggest question to ask is: Do I still enjoy doing what I do?  If the answer is yes, then think about the above questions again and look for patterns or areas of improvement.  If the answer is no, then think about why and how to bring passion back into the business.  If you’re not sure what to do, ask yourself “what’s my gut instinct telling me?”

The reality is when a business turns back into a hobby it means something more is going on.  Whether it’s time to bring on an associate to support the need to keep the business open full-time and give the flexibility to the owner, decide which days are permanent operational business days, or perhaps transition the business back into a hobby; assessing the reality of the business situation might just turn out to be the need to rediscover the joy of the hobby and the reasons why it turned into a business.

All the best,

Deb